Thursday, 5 January 2012

Lushfest and Gorilla Perfumes trail.....

This mini 'trail' we set up at the festival for each perfume had to mimic the fragrance in some way or at least be inspired by the concept to evoke emotions, narrative and provide a new perspective for our UK and International managers to learn and love our fragrance range.

Teamed up with Tina, one of our UK Trainers, we wore floaty dresses and sat in the sun on hay bails surrounded by apples whilst displaying a copy of Cider with Rosie (partly a form of inspiration for our perfumer).We informed people about the use of the ingredients that allows the personality of this fragrance to shine through.

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